In most cases, when you are doing keyword research you are going to find that you have a long list of keywords to choose from.  So how do you optimize your site for all of the pertinent keywords, to ensure that you capture as many search engine searches as possible?
Well, once you have identified your [...]

Word choice is always important, in more ways than just what keyword phrases you use on your website and in your online marketing campaigns.
For instance, I think it was the book Freakanomics that talked about how word choice is important in real estate listings.  Real estate agents tend to use certain words in their written description [...]

One of the things that irks me the most as a writer is that there are some words that have two different options for how to spell them. I’m not talking about words in which the different spellings mean different things (such as there and their) because it makes sense that those two entirely different [...]

When my mother decided on a whim to get another dog, no one knew about it until she showed up home with a Miniature Schnauzer under arm.  Now, my Dad loves dogs, but we already had a Pembroke Welsh Corgi that my Mom spoiled.  Now it seemed like we would have two demon dogs ruining [...]

Dive Fiji, that is the entire ad said.  It was like it was a challenge to me.  I have dived in many different beautiful tropical places, but Fiji was a new one for me. When you dive in the clear blue ocean, a whole new world is open to you.  You notice things you have [...]