I talk to many clients who have no clue what “keyword phrases” really means, so by the time you get down to discussing SEO and keyword optimization, they are on the wrong idea altogether.
The biggest problem I see is that a lot of clients want to make up their own keyword phrases.  It doesn’t work [...]

Websites should be updated periodially.  This demonstrates to customers that you are actively involved in keeping the information on your website current.  It is also a very good time to review your content and the keywords you are using.
You may find that if you haven’t updated your website in a while, the most commonly used [...]

When you write a page based on the keywords your research has identified for your website, it is important to remember that moderation is the key, even more than the key words (get it?).
Using keywords too frequently in the space allowed is known as keyword stuffing.  This is essentially where SEO writers (and I’m using [...]

The best kinds of keywords to focus your website copy on are the ones that aren’t too general.  General keywords are searched on by more people, yes, but the majority of those people may not be looking for your particular product or service.
For instance, here’s a list of all the various types of businesses that could [...]

In most cases, when you are doing keyword research you are going to find that you have a long list of keywords to choose from.  So how do you optimize your site for all of the pertinent keywords, to ensure that you capture as many search engine searches as possible?
Well, once you have identified your [...]