Word choice is always important, in more ways than just what keyword phrases you use on your website and in your online marketing campaigns.
For instance, I think it was the book Freakanomics that talked about how word choice is important in real estate listings.  Real estate agents tend to use certain words in their written description [...]

The keywords you use when you are writing search engine optimized (SEO) content for your site are very important, yet many people tend to pluck them out of thin air.
The primary keywords you use need to also be used by people searching for your service or product in order to be useful.  For instance, if [...]

It used to be that when you wrote sales copy, the only thing you had to worry about was writing for your target audience.  For instance, if you were writing a brochure about Canada coach tours, you were writing to people who were interested in Canadian Rockies vacations, and that was the only thing you [...]

When it comes to choosing the appropriate keywords for your New England bed and breakfast website and your marketing attempts, it is important to remember the lessons from your grammar school years: specifically, synonyms versus antonyms.
A synonym is a word that has the exact or similar meaning as another word.  For instance, happy and joyful [...]

Even SEO beginners can easily do some basic keyword research for free by using free tools accessible to everyone.  For instance, Google’s keyword tool is pretty handy for doing some basic keyword research.
For instance, say you own a company that sells environmentally friendly soy jar candles.  You want to find out what keywords you should highlight [...]