Even though I usually have weekends off, this is the one time of year I don’t.  Now, I know that most people would have worked weekends right up to Christmas, but we work on the weekends for two weeks after that for one reason: to get ready for the trade shows in January.
Our little [...]

Even though I realize the value of having employees (or outsourced workers) do work for you so that you can focus on your business, I am a firm believer that I still need to know the process that I am getting the workers to do.  Though I don’t need to be an expert, it [...]

I remember years ago staying up late watching infomercials on TV about hair replacement for men.  These days, not only has the techniques for hair transplantation improved, so has the methods of advertising.
The problem with advertising by infomercial is that most people only watch them because they are the only things on TV that late at [...]

No wonder you need an MBA to run a business of any size anymore!  It’s so very complicated, all the laws and the licenses and the terminology.  How about when companies outsource inside sales?  Now if you were just a regular person without an interest in business, you might not know what this means, but [...]

One of the problems that you might come across when you are planning to alter your approach to the online marketing of your business is the tough decision of whether you want to expand your marketing to a broader audience or to refine it to a more specialized audience. The choice you make depends on [...]