Numbers Aren’t All That Matter for Web Traffic

The main thing that people look at when they’re trying to figure out how well their website is doing is the amount of traffic that they are getting. People want to know how many visitors their site gets, how many of those are unique visitors and what kind of growth this represents from the number of visitors during the previous week or month. While this is important, it’s certainly not the only thing to look at when reviewing your website stats with an eye towards the site’s growth.

It is important to look at the details of your website traffic as well. You want to consider where the traffic is coming from, which keywords are landing people on your site and how long people are staying on different pages. This information can help you decide if you’re getting the quality of traffic that you want instead of just the quantity. This information can significantly assist you in improving your web site optimization because smart website seo considers the type of desired traffic instead of just the amount of it. By using this information to improve your site, you will get more of the type of traffic that you are seeking so that both the quality and quantity of your visitors will improve.

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6 Comment(s)

  1. Betty Smith | May 14, 2009 | Reply

    I have never really thought about paying that close attention to which keywords are being the most effective. Thanks for bringing up a good point.

  2. AJ Lockett | May 14, 2009 | Reply

    I agree that the details are very important to pay attention to. They can tell you a lot about the success your web site optimization or where you need to change things up.

  3. Jared White | May 14, 2009 | Reply

    I neglected to take into consideration the things that you are talking about and it wasn’t until I finally figured out to pay attention to those things that the success of my site really started to happen.

  4. John Ketchin | May 14, 2009 | Reply

    My wife and I decided to split up monitoring duties for the website for our business and that really helped. One of us watched which keywords were the most successful and one kept an eye on where they were coming from.

  5. Nancy Miller | May 14, 2009 | Reply

    The type of traffic you are generating to your site will definitely directly contribute to the success of the site. No point in attracting people who won’t buy what you’re selling!

  6. Priscilla June | May 14, 2009 | Reply

    It is definitely better all around for both the site owner and the potential customers when people are drawn to relevant sites for what they are looking for. Good points, thanks for the article.

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