Keyword research on popular topics is pretty easy.  A lot of people search for keyword phrases related to ecommerce and online shopping, for example, so it’s easy to use a keyword research tool to help you locate the most frequently used keyword phrases.

Technical topics, however, are not as simple.  Not as many people search for these keyword phrases, making it more difficult sometimes to pick out popularly used keyword phrases, and you also need to be able to pick out your target market.

Here are some tips for selecting keywords and keyword phrases for more technical subjects.

• Keep your target audience in mind.  Are you trying to sell your product to scientists or another technical group of people, or is it a technical product to make the average person’s life easier?  If it’s the first, you’ll want to make use of technical terms and lingo that the scientists would use — but if it’s the latter, you should use layperson’s terms.  For instance, would the average person use the search terms "liquid flow calibrator" or "ultrasonic water flowmeter"?
• Consider branding.  If your company’s name is well known, you might want to include it in your list of keywords.  If it’s not well known, focus instead on keyword phrases that are more likely to be searched for.  For instance, Sierra Instruments is a well known manufacturer of mass flow meters, so companies and individuals looking for these meters are likely to use the manufacturer’s name in their keyword searches.

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