When it comes to choosing the appropriate keywords for your New England bed and breakfast website and your marketing attempts, it is important to remember the lessons from your grammar school years: specifically, synonyms versus antonyms.

A synonym is a word that has the exact or similar meaning as another word.  For instance, happy and joyful are synonyms.  Although they have different “shades of meaning,” they mean essentially the same thing.

An antonym is the opposite: a word that means the polar opposite of another.  For instance, kind versus evil, boisterous versus bashful, playful versus serious.

I’m sure you get the point.  But why the grammar lesson?  Because it is important when coming up with variations on keyword phrases.  You see, you need to be able to think of all the possibilities people might type into their search engines.  Instead of Connecticut bed and breakfast they might type Connecticut inn, and instead of Vermont inns they might type Vermont B&Bs.

Understanding what synonyms are will help you come up with many different possibilities for keyword phrases, helping you to capture as many as possible on your website’s various pages and in your online marketing materials.  See — and you thought you would never use the stuff you learned in school!

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