Targeting the right keywords will make all the difference for you. You need to get industry specific and drill down to what your prospective clientele is searching for! If you want to target the best keywords in the industry of mortgages and fha refinancing, you can target words  that go deeper into the industry beyond words like money and mortgage. Consider using phrases such as fha loans, home mortgage refinancing and other words related to mortgages, banks, lenders and interest rates. 

Think about what terms people might be looking for based on what they need. If you were not related to this industry and were looking to find information, what words might you search for? You would find way too many hits searching on the word mortgage alone but if you searched for self employed mortgages or mortgages in New York you might have a better set of results come back.

Those looking for the best keywords will research a little bit about the niche they are in. Look at what competitors who have your keywords listed have in their meta tags. This can tell you a lot about what your prospects will see when they find the results. Try to make your meta description much more enticing!

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